We’ve have been producing sewing patterns and teaching people to sew for over 10 years. Our in-house team are expert pattern cutters, teachers, couture designers and technical dressmakers, along with passionate home sewers.

We deliver useful and clear video classes taught in a friendly way, stylish sewing patterns with comprehensive & detailed instructions, and of course we’re always on hand for any of your sewing questions.


Lisa Comfort – Founder & Director

Lisa manages the vision of the company, financial direction and most importantly creative direction. Lisa is our chief pattern designer with a passion for teaching everyone to sew.


Rosie Stirling – Chief Executive Officer

Rosie manages all aspects of Sew Over It. You’ll find her doing everything from managing our online learning platform Stitch School, keeping our pattern production on track or driving round with too many fabric rolls squished into her car!


Alma Fournier-Carballo – Social Media Manager & Content Creator

Alma is the woman behind our socials and newsletters and spends most of her time coming up with ways to show off our patterns, fabrics and Stitch School classes. She loves finding new ways to entertain you by creating fun videos and filling up her wardrobe with as many SOI patterns as possible, usually in a very loud print!

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Jemima Campbell – Ecommerce Coordinator

Jemima looks after our online shop, making sure all of your orders go out smoothly, answering your emails, getting new fabrics up onto the website and keeping our office nice and organised. She is also always on the lookout for eco-friendly changes to make sure that SOI is running as sustainably as possible.

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Chloe Adams – Online Shop Assistant

Chloe spends her days packing your orders and making sure that you don’t have to wait for long for your new fabrics to arrive on your doorstep. She’s also debuted as one of SOI’s new models and keeps everyone in the office giggling – a very important job!


Poppy – Admin Assistant

Poppy is Lisa’s Tibetan terrier/poodle cross and a regular at Sew Over It. You will usually find her either napping on Lisa’s knee, sneaking a ball of wool to play with, or barking at the postman!

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Fancy joining the SOI team?

Check out our Careers page for any new vacancies.


At Sew Over it we are all about stylish sewing patterns, gorgeous fabrics, easy-to-follow classes and expert advice to help you learn to sew one make at a time.

Sew Over It was launched by founder, Lisa Comfort, in May 2011 in response to the growing feeling that sewing was becoming a lost skill.

“I wanted to pass on my passion for sewing through Sew Over It and encourage more people in around the world to pick up a needle and thread” Lisa Comfort

Starting a business in the middle of an economic downturn turned out to be perfect timing. The recession revived interest in handmade and crafts and made people want something that lasted rather than fast fashion. The name Sew Over It is a reference to Lisa’s frustration at the throwaway attitude to clothing.

Sew Over It quickly established itself as one of the leading contemporary one-stop sewing shops in the UK running classes, selling fabrics, haberdashery, patterns and kits and hosting a busy sewing café.

Now 10 years old and the UK’s leading sewing community, Sew Over It is a multi-channel sewing platform, offering stylish digital and print sewing patterns, gorgeous fabrics, easy-to-follow online video classes and lots of support, inspiration and expert advice on our active social media channels.

We want to help you create a capsule wardrobe of timeless handmade classics that you’ll wear again and again. We celebrate women of all shapes and sizes and embrace diversity. We are a mostly female team with a can-do attitude to life.

We may be bigger than 10 years ago but what hasn’t changed is that Lisa and everyone who works and teaches at Sew Over It is passionate about sewing and loves to sew in their free time.

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